Web Survey Bibliography
The last years has seen a proliferation of more creative ways of asking questions in online surveys. More recently the idea of gamification has exploded onto market researchers’ consciousness along with new ideas on how questions can be asked in surveys. One key question is how well some of these techniques will work in different countries. A second question is whether they are relevant. This presentation addresses this issue through the fielding of an experimental survey in different countries containing a range of creative question formats and comparison of responses.
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Web survey bibliography - Puleston, J. (13)
- Rewarding the Truth; 2015; Puleston, J.
- Designing Bonsai Surveys: The small but perfectly formed survey experience to meet the needs of the...; 2015; Puleston, J.
- Gamification Master Class; 2013; Puleston, J.
- Online Research, Game On!; 2013; Puleston, J.
- How to calculate the length of a survey ; 2012; Puleston, J.
- Can Survey Gaming Techniques Cross Continents? Examining cross cultural reactions to creative questioning...; 2012; Puleston, J.
- Dimensions of Online Survey Data Quality What really matters?; 2012; Puleston, J., Eggers, M.
- The Game Experiments: Researching how gaming techniques can be used to improve the quality of feedback...; 2011; Sleep, D., Puleston, J.
- How far is too far: Traditional, flash and gamification interfaces, and implications for the future...; 2011; Puleston, J., Malinoff, B.
- Online Research – Game On!: A look at how gaming techniques can transform your online research; 2011; Puleston, J.
- How new engagement techniques and question approaches are revolutionizing online research data gathering...; 2010; Puleston, J.
- A look at the impact of boredom on the respondent experience; 2008; Puleston, J., Sleep, D.
- Measuring the value of respondent engagement; 2008; Puleston, J., Sleep, D.